The Defense Advanced Research Projects Agency spread out 10 red weather baloons across the country today for a race for who could find the most in the shortest amount of time for a $40,000 prize. The project was a test of how social networking could work in a large-scale time-critical task.
The Massachusetts Institute of Technology won the contest by finding 9 of the 10 balloons in just 9 hours. This is a prime example of the role and wide-spread use of social media in society, which allows for national discussion and cooperation on a HUGE scale.
MIT told their students to spread the message to as many people they knew and that anyone who found a balloon would get their share of the prize — $2,000.
Pretty incredible. I can’t imagine this being possible just a few years ago.